More coffee, please!

Atualizado: Mar 26

The coffee plants are part of the natural vegetation of Ethiopia, and the consumption of its seed in hot beverages was spread worldwide along with the Arab culture. Its most popular component, the caffeine, was only isolated chemically in the XIX century. In cosmetics, the caffeine gained market as consumers expect that it "invigorates" or "energizes" the skin in a similar way as the coffee does. In fact, in the cosmetic application, the caffeine mechanisms' of usage are way more sophisticated, both for cellulite and dark circles treatment.

In the case of the Cellulite, Gynoid Lipodystrophy or the orange-peel aspect on the skin, the caffeine prevents the accumulation of fat in cells. This is due to caffeine being an alkaloid, from the group of the methylxanthines, meaning that stimulates the lipolysis, through the inhibition of the phosphodiesterase. And there are consumers looking for that: in Brazil, as an example, around 95% of the woman have cellulite, according to the Brazilian Society of Dermatology.

Nanovetor Cellulitech is a blend of Caffeine, Green Tea and Arnica Montana Oil, and Essential Oil of Palmarosa for cellulite treatment. Nanovetores Technology enhances the efficacy of naturally derived ingredients through the encapsulation technology of Nanovetores, granting reduction on the cellulite with one application.

Also, for the treatment of dark circles, the caffeine acts as a vasoconstrictor, contracting the blood vessels, improving the micro-circulation on the eye area, that is highly irrigated. It's important to advise though that the usage of caffeine as a treatment for the dark circles and under the eye bag is more efficient when this condition is associated with puffiness and not genetic conditions.

NV Caffeine is the caffeine encapsulated in biopolymeric capsules that can be used both in formulations for body care and also for the eye area, as an active ingredient for the reduction of the dark circles and under the eye area. Caffeine Marketing Tips 1. Food ingredients in cosmetic applications: In a natural way, customers feel safer buying products that they're familiarized with. That's why mentioning the Tea tree, Avocado Oil and Caffeine, for example, rings a bell in customers' mind and approximate them to the cosmetic. This is the moment to explain the benefits of the caffeine for the intended application, also appropriating the coffee image in a ludic way.

Benchmarking: The Ordinary Caffeine Solution 5% + EGCG for the treatment of puffiness and pigmentation on the eye area.

2. Explore the sensorial effect of the coffee: the coffee aroma; the natural exfoliant texture of the coffee can support enriching customer's experience.

3. Blend it: the caffeine can be associated with other active ingredients to create a more complete cosmetic product. For body care formulations, the Nano Cellulitech is a blend of Caffeine and natural oils that reduces cellulite.

Benchmarking: Rénergie Lift Multi-Action Eye - Lancôme, with Shea Butter, Hyaluronic Acid and Caffeine.

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